APPLE PRO RES
Control Your Color
The iPhone 15's new camera shoots ProRes LOG, giving creatives even more control over their videos and color in post-production.SOCIAL SPOTS
DIRECTOR SHOWCASE
![](https://freight.cargo.site/t/original/i/f45bb5c875b5ad39eedb93f5f7a27c12a4b34d87353edd3b5d83d0cbbe79db09/IphoneProresMockup.png)
Along with social ads showing the power of the iPhone 15 Pro and Apple ProRes, we will launch 30-second short films with iconic directors shot and edited on the iPhone, utilizing the new ability to control color. We would also have a video masterclass discussing how they color their films.
iMOVIE COLOR GRADING INTEGRATION
![](https://freight.cargo.site/t/original/i/e63ae7eb212367d0a4806bd7fc3cd151ffa425d57977ef2bff8721492e2037d3/Imovie_ColorGrade.png)
The iPhone 15 Pro is the first iPhone capable of shooting on Apple's ProRes log video codec. With this addition, iPhone users can control the post-coloring of their videos. However, iMovie does not currently allow color grading. Here, we have a proposed mock-up that takes Final Cut's color grading software and adds it to iMovie so iPhone users can unlock the full power of their cameras.
CREATED BY COLE BATES AND JACK DEARDEN