CASIO
DON’T MISS A SECOND
2x ADDY AWARD WINNERThe most defining moments of our lives are often determined in a matter of seconds, making them easy to miss. But missing moments like these can mean lifelong regret. CASIO remedies this feeling by promising to never allow a second to slip by unnoticed. To harness these insights, we decided to take CASIO to the rodeo—a place where championships, world records, and even lives are staked for a ride lasting no longer than eight seconds.
Art Direction- Cole Bates, Avery Borne
Copywriter- Garrett Crowley
DP- Spencer Nelson
Director- Brennon Call