LAS VEGAS│SPHERE SLOTS

For our first major project at R&R, we created an advertisement for Las Vegas that would play on the world's largest screen during an event attended by 306k people and broadcast to millions. Inspired by the rush of dopamine from a slot machine’s flashing lights, we created an animation that transformed the Sphere into a slot machine that welcomes guests. The design was so popular that it was added to the “best of” Sphere playlist.