#eye #eye


the X-E4.

The Fujifilm X-E4 is a vintage camera brought to the modern day. The X-E4 is designed around the timeless rangefinder style. Built with Fujifilm's latest sensor and processor combo, it gives you the power to punch up your photography.

The Fujifilm X-E4 is a bridge between two eras. This camera is not just a piece of technology; it's a statement! Photographers who yearn for the tactile satisfaction of a classic rangefinder coupled with Fujifilm's latest sensor and processor combo. The X-E4 is the smallest camera with an X-mount sensor, offering tons of power in a compact package.

Fujifilm doesn't provide products; it provides experiences that resonate with the photography community. With Fujifilm's backlog of film emulations, The X-E4 can create filmic photos without the film cost, balancing aesthetics and economy with equal importance.

In each ad, we wanted to show the best features of the X-E4 while showing that the camera is a vintage body built with modern abilities. We used a mix of San serif and Serif fonts and pulled directly from vintage camera ads to show that handshake between the vintage film camera and a modern mirrorless camera.