LAS VEGAS│WELCOME TO FABULOUS

The first thing you see when you enter Las Vegas is the famous Welcome to Fabulous Las Vegas Sign. For the new Las Vegas brand campaign, we wanted to separate the city from the famous “what happens here stays here” campaign to update the city for Gen Z and a wider audience.

CASE STUDY

RIP VIDEO

Jack and I were lucky enough to showcase our editing skills and create the Welcome to Fabulous Rip Video, which helped sell the concept.

FILM

DIRECTED BY: VEDRAN RUPIC

OUT OF HOME

The only choice for Out of Home was this Fabulous Neon Billboard. Catch the neon blinking, beckoning people to come to Vegas.

We brought the billboard to te F1 racetrack and it became a sensational photo-op

SOCIALS

The social portion of the campaign was designed around finding value in special deals around the destination.