YO GABBA GABBA!
Leading up to the launch of Yo Gabba Gabbaland! I was tasked with revitalizing the brand through social media. I ran the Yo Gabba Gabba! social media pages from 2022 to 2025.
STATS
When I got hired, Yo Gabba Gabba! had 25,000 followers on Instagram and no presence on TikTok. In less than a year we had grown by 300,000 followers on Instagram and over half a million on TikTok.All of this was accomplished with 0 ad spend and 100% organic interaction. The Instagram now sits at 446k followers, and TikTok at 1m followers.TIKTOK
![]()
(TIKTOK EMBED IS BROKEN SO CLICK TO WATCH^^^)
INSTAGRAM
I created a campaign where I interviewed kids who used to be on the show. I used myself for the guinea pig post. These posts have been a major success.
COACHELLA
In 2024 and 2025 the Gabba Friends were given the opportunity to appear at Coachella. I was responsible for photography, capturing video content, editing, and posting across our channels. I also coordinated collaborations with various other brands across both weekends.
